Abstract
UniVision is a biweekly content series designed to bridge the information gap between Uniswap governance forum activities and social media platforms where most community members are active. The initiative transforms governance discussions, technical updates, and protocol developments into accessible, engaging content to inform UNI token holders about governance activities.
Motivation
There remains a significant information vacuum between governance activities happening within the Uniswap forums and social media platforms like X where most community members spend their time. Many UNI holders remain unaware of key governance proposals, technical developments, and discussions simply because they don’t regularly check governance forums or attend community calls.
This proposal addresses this critical information gap by bringing governance content directly to the platforms where community members are already active. By transforming complex governance information into accessible, engaging formats, UniVision ensures that important organizational activities aren’t confined to governance forums that many users rarely visit.
Specification
UniVision will deliver biweekly content over a 3-month period, with the following content mix:
Biweekly Content Package (twice per month):
Main Video (1 per package):
- 5-7 minute in-depth governance explainer video
- Alternating between key categories:
- Governance Updates: Summaries of recent proposals, votes, and governance developments
- Protocol Spotlight: Explanations of protocol improvements and technical developments
- Technical Deep Dives: Exploration of protocol updates, parameter changes, and their impacts
- Projects Spotlight: Profiles of projects building on Uniswap, their use cases and implementations
Short-form Videos (4 per month):
- 30-60 second clips optimized for social media
- Key takeaways from the main video
- Standalone governance insights and call-to-actions
- Quick explainers on upcoming proposals or governance votes
Monthly Research Report (1 per month):
- Comprehensive analysis of ongoing proposals
- Summary of governance activities from the past month
- Key metrics and insights about governance participation
- Future outlook and important upcoming votes
Accompanying Social Posts (4 per month):
- Supplementary social posts to amplify the research report findings
- Strategic posting schedule to maximize visibility
Implementation Timeline:
- Week 1-2 (Preparation): Research existing governance structures, establish content templates, set up production workflows, gather initial governance materials
- Week 3-4 (Launch): Produce first content package, create social media assets, establish publishing calendar, conduct outreach to key community members
- Months 2-3 (Regular Production): Deliver biweekly content packages, monthly research reports, and maintain consistent publishing schedule
- End of Month 3: Community feedback call to evaluate the initiative’s impact and discuss potential extension
Budget
We propose a monthly budget of 580 UNI for the 3-month engagement period.
| Category | Monthly Allocation | Details | 3-Month Total |
|---|---|---|---|
| Research Writer | 230 UNI | $40/hr Ă— ~30 hrs/month | 690 UNI |
| Content Editor | 155 UNI | $40/hr Ă— ~20 hrs/month | 465 UNI |
| Video Production | 155 UNI | $50/hr Ă— ~16 hrs/month | 465 UNI |
| Equipment & Software | 40 UNI | Camera rental, editing software licenses, graphic design tools | 120 UNI |
| Total | 580 UNI per month | 1,740 UNI |
(Received at 30 day moving average price)
Rationale
The design of UniVision addresses the central problem: the information vacuum between governance forums and social media. Our multi-format approach ensures governance information reaches community members on the platforms they actually use, with content designed specifically for social consumption. By focusing on consistent, engaging content rather than simply reposting forum links, we create a sustainable bridge between governance activities and the broader community.
About PYOR
PYOR is an analytics and research firm focusing on governance, established in 2022. We bring specialized expertise in governance communication and community engagement.
Proof of Work:
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Compound v3 Deep Dive: This comprehensive explainer breaks down Compound v3’s evolution, architecture, and significance to DeFi lending. The video demonstrates our ability to translate complex protocol mechanics into accessible content for both technical and non-technical audiences.
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Arbitrum Governance Guide: This governance-focused video explores the Arbitrum DAO structure, operations, and participation methods. It showcases our expertise in breaking down governance systems into understandable components with clear guidance for community members.
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EigenLayer & Restaking Explained: This educational video breaks down restaking and EigenLayer’s revolutionary approach, covering staking fundamentals, EigenLayer’s three trust pillars, and key advantages. The video demonstrates our ability to transform complex blockchain concepts into accessible, engaging content.
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Linea Rollup Analysis: This research report examines Ethereum’s fastest-growing zkRollup, highlighting our capacity to track emerging technologies and explain their technical differentiators and market positioning in accessible terms.
Unlike general content creators, we specialize in governance education and bring deep expertise in both the technical aspects of decentralized protocols and effective social media communication. We’re ready to deliver immediate value to the Uniswap ecosystem by bridging this critical information gap.
Trial Run Offer
Before full implementation, PYOR is prepared to create a sample video based on recent Uniswap governance activities at no cost. This would allow the Uniswap community to evaluate our approach, gauge interest, and determine the utility of video content for governance communication. Feedback from this trial would inform our final content strategy if the proposal is approved.
Questions for the Community
- Is there interest in funding a 3-month pilot of UniVision?
- Which aspects of Uniswap governance would you most like to see covered in video format?
- Are there specific changes or additions to the content plan that would make this initiative more valuable?
- Would a trial video be helpful before making a decision?
Next Steps
If this RFC receives positive community feedback, we will move forward with a formal Temperature Check proposal in accordance with Uniswap’s governance process.
I appreciate any feedback, questions, or suggestions the community might have!