Really big fan of this update and teams transparency in the process.
Love how the idea of crests was brought forward into the Protocol/Labs and how they can literally “fit inside” (or be surrounded by) the UGP logo.
From a branding perspective I think this is a great move. Brands should never stop evolving, this is a great example of this. I think these Logo marks will help establish trust and legitimacy in the coming years as Uniswap moves further into the mainstream. The inspiration of timeless logos like Barclays, Ferrari, Liverpool etc. was a great choice.
My only callout would be similar to what jringenberg mentioned above with regards to when the token is shown at smaller sizes, potentially breaking down the fine details in the unicorn.
Time and time again Uniswap has been leading the way in this industry, I believe this time is no different. So much detail and thought went into the entire system. Hats off to the Uniswap team and everyone involved.