Growth Program Update
Over the past six months, the Uniswap Growth Program trial has focused on three core areas: outbound business development, marketing opportunities, and securing grants and incentives through the DAO.
This update outlines the key outcomes and progress from the trial phase, highlighting traction across BD, marketing, and ecosystem support. A separate proposal for the program’s renewal will be shared in the coming days.
Key highlights from the trial phase include:
- Secured +$4.8M in incentives from ecosystems like Boba, Celo, BOB, Saga, Optimism, and zkSync.
- Deployed $950k+ in incentives, resulting in +$10M in incremental TVL.
- Hit +4M impressions in March for the growuniswap account.
- Released 13 episodes of the Ungovernable series, reaching over 1.3M cumulative views.
The following section highlights key initiatives and outcomes from the trial phase, showcasing the building blocks we’ve built and the momentum we’re carrying forward:
Business Development Operations
Incentive Sourcing and Deployment
During the trial phase, the Growth Program secured over $4.8 million (as of April 22nd) in external incentives from various blockchain ecosystems, including Boba, Saga, Optimism, BOB, Celo, and zkSync. These strategic incentive programs were structured to maximize liquidity retention and network growth for Uniswap across multiple new deployments. Of the total secured, over $950k in liquidity incentives were deployed, resulting in over +10M increase in TVL across ZkSync, Saga, and Optimism (Dune Dashboards). The remainder is waiting to be deployed, pending the launch/completion of incentive campaigns and pending grant disbursements.
Exploratory DeFi Ops
The Growth Program also conducted some exploratory DeFi Ops during the trial, focusing on expanding Uniswap’s utility and driving deeper ecosystem integrations. Key outcomes from these engagements included:
- Integration of Uniswap LP tokens as collateral on Compound - enhancing LP utility and incentivizing long-term liquidity provisioning. The build is currently underway.
- Initiation of Venus UNI markets on Unichain - increasing UNI token utility and liquidity options on Unichain.
- Launch of a pilot program with Nerite (Liquity v2 fork) - Though the DAO did not approve the Nerite pilot, it yielded valuable feedback on token utility and liquidity opportunities. These insights will guide similar opportunities for the future once the DUNA framework is live.
Positioning for Future Growth
Beyond execution, the Growth Program focused on building a high-quality pipeline to support future growth. By proactively engaging with key blockchain networks and ecosystem partners, including Circle, Brave, Venus, CoinGecko, etc, we’ve laid the groundwork for several upcoming strategic partnerships and initiatives. These early-stage relationships, combined with key learnings from the trial, position us to move faster and deliver even stronger results if the Growth Program is renewed.
Marketing Operations
Ecosystem Awareness
Establishing a meaningful social presence from scratch is always challenging, but the past few months have marked clear progress in building an engaged audience. In March, we hit a major milestone with over 4 million impressions, reflecting solid traction in our messaging. Our campaigns focused on the most impactful Uniswap narratives: new deployments, incentive opportunities, v4 hook innovation, new UNI token utility, and governance milestones. These efforts not only informed existing community members but also attracted new users and builders into the Uniswap ecosystem.
Call to Ecosystem Initiative
The Call to Ecosystem campaign focused on spotlighting projects actively building within the Uniswap v4 ecosystem, including teams like Bunni, Arcadia Finance, Semantic Layer, and others. We’ve hosted these teams on Twitter Spaces, amplified their updates through curated threads, and actively interacted with their key launch announcements to help drive visibility.
One area with clear potential is expanding the use of live streams, currently used for the Ungovernable Series, to host and record product walkthroughs and interviews for ecosystem builders. Our streams created higher turnout on X and video content that can be cross-posted to YouTube. If renewed, we plan to evolve this into a public video archive to help users explore Uniswap v4 hooks and Uniswap projects.
“Ungovernable” Series
We successfully launched and produced 13 episodes of the “Ungovernable” series, focusing on governance, DeFi trends, and the Uniswap ecosystem. Across distribution channels including X, Spotify, and YouTube, the series has reached 1.3M cumulative views.
Ecosystem Support
The Uniswap Growth Program has helped support various Uniswap ecosystem projects and partners with introductions, strategy, co-marketing, and education. We’ve worked with teams such as blockchain networks, V4 deployments, and Unichain builders to reduce friction and help them go to market more effectively. Whether it’s connecting teams to the right people, amplifying launches, or helping shape go-to-market strategies, our role has been to make building within the Uniswap ecosystem more accessible and impactful.
Below are a few examples of direct feedback from ecosystem teams:
