I like how this proposal identified the current issues in Uniswap—it’s really spot on.
I’ve mentioned this before in the previous post, [RFC] AlphaGrowth - Growing Uniswap through Incentives, Distribution, and Co-Marketing. While the initiative may or may not succeed, it’s crucial to experiment with ways to strengthen Uniswap’s brand, image, and reach to maintain and attract new users.
This is especially important as competition increases and Uniswap can’t rely on its first-mover advantage indefinitely. With the launch of Uniswap v4, educating users about its features is essential. Since Uniswap v4 functions more like a platform, establishing a partnership incentive program or any marketing initiatives are a solid strategy.