[RFC] AlphaGrowth - Growing Uniswap through Incentives, Distribution, and Co-Marketing

Since the name is here. I believe it’s important to be transparent and share my thoughts. The Uniswap community should be cautious and ensure that the budget and scope are aligned. For example, it would be misleading to believe that spending on marketing = growth.

Also, i want to note that in large picture, it’s difficult to say that Alpha Growth had a significant impact on Compound Finance’s growth. TVL for Compound has been basically the same as last year while for AAVE , their TVL has grown 3-4x compared to last year.

Therefore, I suggest whatever budget will be, to be based on KPIs and targets rather than simple transfers

But I agree with the sentiment that Uniswap community can be more assertive in claiming potential grants from other protocols (in fact, many partners didn’t keep their promise of liquidity or incentive to Uniswap and maybe having counterparty like alpha growth can mitigate such issue)