Thank you @beccaliao @larrettgee @pat.g @ilo_0x @plabrecque for your thoughtful comments and support. We’re look forward to continuing to collaborate with you all.
@404DAO, thank you for the constructive feedback and for highlighting important areas to improve. We wanted to address your points directly:
Incentive Performance and TVL Retention
Saga: As of this writing, Saga has approximately $7.4M in TVL across its incentivized pools. We are continuing to work with their team to improve distribution performance by exploring structured product strategies and connecting them with distribution partners to help amplify impact of incentives. The Saga Dune dashboard is updated monthly to align with their incentive release schedule, though deeper coverage remains limited due to the lack of a Saga Dune integration. We are actively developing a repeatable process to report pool-level incentive impact across all supported deployments, similar to what has been done with Optimism and zkSync.
zkSync: We view zkSync as a unique case. First and foremost, we had no authority on how the incentives were deployed as this was all done their their internal team. Unlike other upcoming incentives (e.g. BOB, where 85% of incentives were allocated to non-native pairs), we weren’t to collaborate with zkSync on pool selection or incentive design. Under the ZK Ignite structure, 61% of incentives were directed to native pools. Many of these pools have since seen liquidity fall significantly with the ZK token price down over 75% since the launch of these incentives. Wherever possible, we aim to work directly with ecosystem teams to design more coordinated campaigns that align with broader growth goals.
We are happy to work toward including more detailed incentive reporting as suggested, such as highlighting campaign timelines, pool-specific allocations table, and retention tracking over time. We agree that these additions will help delegates evaluate program impact more effectively.
Marketing Metrics and Growth Reporting
While impressions are one signal, we agree they are not enough in isolation. We have seen steady growth in engagement, with interactions on the GrowUniswap account increasing from 1.4k in January to around 8k in March. We are still experimenting and refining what works. Long-form content like the Ungovernable series and articles have performed well, while short-form clips have been less impactful. These insights are helping us evolve toward a more focused and performance-driven content strategy. We will meet with you guys async to iron out the performance based metrics to sharpen the efficacy of this program.
The RFC has also been updated to include deeper engagement with crypto-native platforms, which we agree are important for extended reach for onchain audiences.
Roles and Responsibilities
We have updated the RFC to provide clearer definition of AlphaGrowth’s scope, with a focus on outbound business development and marketing operations. The included areas were to maintain transparency on what we currently support and where we propose expanding.
We appreciate the feedback and the opportunity to strengthen this proposal. We are always open to continued discussion and iteration.