[RFC] Uniswap Growth Program Renewal

The trial delivered some notable outputs (e.g. securing ~$4.8M in external incentives and deploying ~$950k of it to boost Uniswap TVL by $10M+). That said, we share some most of the reservations that others had in this thread with respect to renewing the program in its current form.

On the topic of budget and ROI, the $1.148M budget (~$95k/month) is a substantial recurring expense, about a 36% increase in monthly burn rate from the trial’s ~$70k/month. This escalation demands stronger justification via clear (and attainable) KPIs. To date, the incremental $10M TVL increase from the trial represents just ~0.3% of Uniswap’s ~$3.8B total TVL. We’re also wary of scope creep and potential overlap with existing initiatives and we’re glad that Alphagrowth dropped the “Ecosystem Fund” component. We share @Doo_StableLab’s sentiment that funding should be tied to hitting KPIs rather than disbursing 25% per quarter unconditionally. We’d be in favor of something like 25% upfront + the remaining 75% disbursed based on delivering milestones.

We’re generally supportive of the program’s directions here. We just think that programs with extraordinary budgets deserve extraordinary scrutiny. We’d like to hear a response to @404DAO’s note on the prop’s growth KPIs being unrealistic and marketing metrics before we make any final determinations.