The above principles of due care, good faith, and accountability innately encompass sustaining a strong reputation for the DAO itself. Delegates’ responsibility is to the Uniswap ecosystem as a whole, and largely to token holders, but not explicitly towards Labs. In fact, the DAO/token holder-Labs relationship can actually be conflicting. In an ideal world, the brand would be owned by the community, in which case, we 100% should have that as a principle. But even though the DAO doesn’t “own” the brand, what we do in terms of growth to other chains, for instance, carries the name of Uniswap with it. What we don’t have a responsibility towards, however, is upholding individual Uniswap-branded products that Labs builds on top of the core protocol, like their wallet.
So, I think this principle generally makes sense since we are representatives of the protocol, which is hard to detach from the brand, but doesn’t need to be explicitly spelled out today. Maybe one day the DAO will have brand control (even if by a license)…one can hope.