There are many ways to grow a DAO, and the Co-Marketing Partners Program is a promising approach to enhance Uniswap’s visibility.
While the initiative may or may not succeed, it’s crucial to experiment with ways to strengthen Uniswap’s brand, image, and reach to maintain and attract new users.
This is especially important as competition increases and Uniswap can’t rely on its first-mover advantage indefinitely. With the launch of Uniswap v4, educating users about its features is essential. Since Uniswap v4 functions more like a platform, establishing a partnership incentive program is a solid strategy.
As a DeFi creator and co-founder of a DeFi creator studio, I am slightly biased. However, if the DAO proceeds with the proposal, I would love to partner in the education content campaign.