[RFC] AlphaGrowth - Growing Uniswap through Incentives, Distribution, and Co-Marketing

There have been some amazing points made in this discussion, and we’d like to address the community on where we stand on the topic as well. As many have mentioned, AlphaGrowth made a huge effort to do their due diligence prior to posting this proposal, which goes a long way.

Some concerns we think should be made clear include:

  • Need for Clear Communication Channels: Establishing open and consistent lines of communication between AlphaGrowth and the Uniswap community to ensure transparency and allow for feedback.
  • Ensuring Alignment with Community Goals: Confirming that the proposed initiatives align with the broader objectives of the Uniswap ecosystem and benefit the community as a whole while tracking performance and ensuring that these initiatives are achieved.
  • Long-Term Sustainability Focus: Emphasizing strategies that promote sustainable growth rather than temporary boosts in activity.

Overall, we are in support of this proposal. As more deployments are made, it only makes sense to bring attention to them in order to diversify the pool of participants that receive these rewards and to make an added effort to retain liquidity post incentive termination.

AlphaGrowth has done a great job with this kind of work in the past—directing incentives and attention. Although the scope of this proposal is not as technically involved as their role in directing incentives and attention on Compound was, we believe that their background and attention to detail will pay off in the long run. Additionally, we see a world where marketing efforts such as these could also be beneficial to promote DAO-supported hooks.

It would be nice to set up a streamlined method of clearing acceptable content on a regular cadence to ensure adherence to a predefined content calendar with propoer language.

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