Hey @Avantgarde we appreciate the support. When it comes to strategy beyond crypto-native marketing like Twitter and CoinGecko, leveraging user-generated content (UGC) on platforms like TikTok, Instagram, and YouTube Reels could be highly effective. Financial influencers, educational content creators, and social media accounts that focus on finance or tech would reach a broader audience. Primarily, this will help tap into user bases that are interested in finance/crypto, but unfamiliar with DeFi. This will drive awareness through relatable and engaging content, rather than relying on the black box of web3 KOLs.
The mandate of our growth marketing team is to run experiments across multiple channels, testing various narratives to identify the most effective engagement and conversion rates. The key to this process is attribution: tracking how each experiment performs, quickly cutting what doesn’t work, and focusing on what does. Thanks again for the comment; we’re always open to ideas from the Uniswap community and welcome any suggestions on marketing experiments you’d like to see tested.