Before formalizing the final proposal, we suggest some questions to consider when defining the KPIs:
- In some cases, the effort is not tied to the result; for example, campaigns like Optimism Superfest or LTIP or STIP of Arbitrum give a very high result and the effort is lower by focusing on a single chain; on the contrary, working on 5 smaller alternatives may attract less traction overall but still benefit the protocol. If KPIs are measured in size/volume, it may discourage smaller but overall beneficial efforts and focus only on high impact, low effort programs.
- Conversely, if KPIs are measured in percentage increase in activity; for example, 100k usd of volume or additional LTV in a new, not very relevant chain may mean a very high percentage increase, and conversely it is a very small percentage increase for Arbitrum, but both are 100k usd for Uniswap. Measuring KPIs in percentages could discourage efforts in large networks and focus on small networks where the percentage impact is large even if the real impact is not relevant for Uniswap.
We therefore encouraged being very prudent and creative in establishing KPIs that promote activities that benefit and generate real impact on Uniswap.
We agree with this vision.