This is great feedback @TimeRows.
All for mechanism design to drive to incentives. An issue we have noticed in crypto is that attention is thin. Without communicating the incentives and mechanism designs the alpha of the incentives are internalized to those who know.
Most effective campaigns still need to communicate to KOLs and Liquidity Providers the opportunities available and find consistent channels in which to drive distribution. The comment about our socials is true as we found it better to drive distribution thru partners with existing distribution networks. Selfishly we could spend on our own brand presence however there are much more effective ways to incentivize existing partners with existing distribution.
high level we have seen success
- Aggregate all existing incentives campaigns.
- Identify channels to communicate campaigns.
- test the channels
- learn from data
- make new campaigns
- repeat