Firstly, we would like to thank AlphaGrowth for their thoughtful and ambitious proposal, which addresses several issues with the Uniswap ecosystem and provides solutions for the community to consider. We need to see more of these proposals if we want the DAO to succeed.
With our unique position as a delegate and service provider to the DAO with Oku, we’ve seen where the DAO’s shortfalls are and have already begun to think of remedies.
Today’s top issue is how fragmented our marketing and branding are. Whether it’s related to letting chains know that Uniswap offers onboarding packages, working to support Uniswap deployments, amplifying the many projects that are building protocols/tools/interfaces on top of Uniswap, or competing against Uniswap forks, the DAO should be doing more to grow its presence.
We believe there would be a substantial benefit (relative to the cost) if the Uniswap ecosystem had a group that could coordinate the ecosystem’s marketing/media/branding. As proposed here, the organization should be overseen by delegates to ensure everything occurs in accordance with the DAO’s objectives.
As it currently stands, Oku has been organizing and executing virtually all its marketing efforts independently. While we would like to say we have done a great job managing our resources and time, we’re confident that more is being left on the table.
In addition, through our years of participation within the ecosystem, we’ve spoken with several projects that built LP interfaces, ALM protocols, bridging systems, and much more on top of Uniswap and get disappointed when the existing channels do not support them or, if they are lucky, receive minor support. In most cases, we’ve seen projects initially focused on Uniswap expand to support Uniswap competitors who can offer them the support they seek.
Moving forward, it would help to understand from the AlphaGrowth team what a 3-month pilot program would cost and what we could expect to occur during that startup period. Then, if that pilot period is successful, the DAO could enter into a 6 or 12-month agreement.